KXP

Overview

KXD was a multi-platform loyalty product designed to connect users with local businesses in Mexico City.

• B2C app + web: Users discovered deals on food, services, and products, while earning Dinero Kiwiik points and surprise rewards.
  
  
• B2B web/mobile platform: Businesses uploaded promotions, managed loyalty programs, and engaged directly with customers.
  
  

We successfully affiliated 200+ small businesses in CDMX, creating a thriving ecosystem for users and merchants.

The Challenge

Small businesses lacked affordable digital tools to promote products and retain customers.
Consumers found loyalty programs fragmented and inconvenient.

Goal: Build a unified ecosystem where:

• Users easily find, purchase, and collect rewards.
  
  

Businesses manage offers, loyalty, and customer engagement with simple tools.

My Role

As Product Designer & Cofounder, I led end-to-end UX/UI design across both B2C and B2B platforms:

• Designed onboarding, purchase flows, loyalty features, and dashboards.
  
  
• Created the brand system and component library (Sketch → Figma).
  
  
• Conducted user research and usability testing to validate flows.
  
  
• Collaborated with engineers, PMs, and stakeholders to align features with technical feasibility.
  
  

Defined product + marketing strategy, including acquisition funnel and visual identity.

Design Approach

• User Flows: Iterated on login, registration, and reward redemption to reduce friction.
  
  
• Interfaces: Crafted responsive designs and scalable UI for both web and mobile.
  
  
• Loyalty Mechanics: Designed Dinero Kiwiik (points as currency), surprise gifts, and business-sponsored rewards.
  
  
• Testing: Wireframes and prototypes validated navigation, promotion cards, and checkout clarity.
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Impact

• 200+ businesses affiliated in CDMX.
  
  
• Scaled adoption to hundreds of users through intuitive design.
  
  
• Increased customer engagement via gamified loyalty mechanics.
  
  

Enabled digital transformation for small businesses with simple, scalable tools.

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Skills & Tools

UX/UI Design · Design Systems · Prototyping · User Research · Figma · Sketch · Wireframing · Mobile UX · Web Design · A/B Testing · Agile/Scrum · Branding · Product Strategy

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