My Past Experience
Kiwiik Data
Led design strategy for a B2B SaaS platform that visualized e-commerce data across Latin America. Designed modular dashboards, scaled the design team, and improved onboarding by 25%. Helped launch 5 modules in 12 months, supporting enterprise client acquisition and improving product adoption.
Insurance Tech Platform (at AM Latin)
Redesigned a mobile/web insurance platform for members and internal teams. Led usability testing, improved onboarding UX, and helped increase registration by 75%. Created responsive interfaces, rebranded UI, and optimized family group configuration flows.
CDP Platform (for a major department store in Mexico)
Directed the UX/UI for a data platform that integrated business intelligence across finance, e-commerce, and operations teams. Reduced onboarding time by 33% and human error by 80%. Delivered scalable taxonomies, dashboards, and design documentation.
Mentive (Start-up Co-Founder)
Co-founder
Led end-to-end UX/UI for internal and client-facing products. Collaborated with multidisciplinary teams and helped grow the agency’s design standards through strategy, testing, and prototyping.
My skills
Product Design
Crafting intuitive, scalable experiences across web and mobile platforms. Skilled in design systems, stakeholder collaboration, and user-centric workflows.
UI/UX Design
Creating accessible, responsive interfaces with attention to detail and clarity. Strong command of Figma, prototyping, and visual systems.
UX Research
Conducting structured user interviews, usability testing, A/B tests, and card sorting to uncover actionable insights and validate solutions.
Data-Informed Strategy
Combining UX with business and data thinking. Experienced in working with analysts, dashboards, KPIs, and product metrics to build user-centered experiences.
Accessible & Inclusive Design
Designing for real-world inclusion through color contrast, screen reader accessibility, keyboard navigation, and multilingual support—meeting WCAG and usability standards.
Design Leadership & Team Growth
Experienced in mentoring and scaling design teams. Built documentation, design systems, and workflows while leading strategy sessions and stakeholder presentations.
Tools I Use
Design
Figma
Sketch
Principle
Webflow
Adobe XD
Research
Miro
FigJam
Notion
Google Forms
Maze
Workflow
Zeplin
Confluence
Airtable
Jira
Trello
Insights
Google Analytics
Tableau
Python (basic)